Search Engine Optimization is Essential for every Business
Search engine optimization is a necessary marketing strategy that every business needs to grow. Search engine optimization is not some type of magic, but this technique is a procedure that an SEO London expert needs to conduct on a website to make it rank. There is a big difference between Google ads and organic search results.
Let us give you an idea on how they look:
Ads can be activated through your adwords accounts and you get charged every time someone clicks on your ad. So if the ad higher bid costs $78 a click you will be paying $78 each time someone clicks on that ad. Organic results is when you rank on the top positions in the search results. You do not have to pay anything to be located in that position.
But the question is how do you get there?
This is where SEO kicks in. Search engine optimization is a process that an SEO expert has to go through to make a site rank on the first positions. They start with keyword research to make sure that they target a keyword that generates traffic through search. Keyword research is a very important step as you have to discover what a user is typing when searching for a product or a service.
SEO experts are able to determine how many clicks is that keyword generating per month. This gives a great idea on how to target that specific keyword. An SEO expert then proceeds by analysing the website structure. This procedure requires a thorough research to find out how each page on the site is layered.
This procedure can take at least 2 months and it all depends on how big is the website. There are websites with 10 pages and some sites can have even 10.000 pages. So you can imagine how much time that would take!
Let us introduce what are the steps of SEO:
- Select a server in your country
- Choose a platform to build your site with
- plan out your website structure
- Build content on your website
- Do keyword research
- Make sure your site is responsive
- Use Secure Sockets Layer on your website
- Target a main keyword on each page of your website
- Optimimize your page urls
- Optimize images
- Optimize headers tags
- Optimize tha image alts
- Write detailed meta descriptions for each page
- Link to other pages on your website
- Submit your sitemap
- Submit your pages to Google
Server in Your country
To select one of the best servers that can host many different websites online. you can go with this hosting company as they have the best reliable ssd servers. Their customer service is absolutely terrific.
Website Platform for your site
To build a website you can choose a CMS such as WordPress, Joomla, Wix, Squarespace, Site123, Web.com, Weebly or Im creator.
Website structure
When building a website we must draft a structure of how the website would look. We can start with categories and then proceed too subcategories. Here is an image showing you how a site might be. Planning your website structure allows you to give priority importance to some of the categories or pages.
Build Content
The meaning of content does not only rely on written words but also images and videos. Writing content is super important as we know that content is king. Make sure that you define each page and target one keyword for each page. It is critical that you list details that encourage a person to stay on your page.
Read further tips to get followers on instagram organically.
Keyword Research
Keyword research is the most important thing when it comes to SEO. If you are not aware of what type of keyword is typed to look for a service or product or even a piece of information, you will not be able to target the right audience.
